Suche
Mein Konto
DuMont exceeds expectations: Digital strategy drives sales to record levels!
Niehl highlights the digital transformation in the media industry as well as current sales developments and important future trends.
DuMont exceeds expectations: Digital strategy drives sales to record levels!
DuMont will continue to successfully pursue its digital growth strategy in 2024. The company achieved sales of 451.2 million euros for the 2024 financial year, an increase compared to 447.6 million euros in the previous year. Like-for-like sales growth is a solid 3.9 percent, while operating EBITDA improved to EUR 83.6 million - an increase of 8.7 percent. This increases the return on sales to 19 percent, compared to 17 percent in the previous year. CEO Dr. Christoph Bauer emphasizes how important a clear strategy and committed employees are for the success of the company. The investment priorities for 2024 are in the areas of regional media, business information and marketing technology. Above all, the expansion of innovative products and services is at the top of the agenda.
The importance of digital trends cannot be overestimated. DuMont positions itself as a pioneer in integrating AI technologies into its products and services. These must adapt to changing user needs. Decreasing circulation figures and increasing digital subscriber numbers illustrate the change that the industry is experiencing as a result of digitalization. So reports too PWC that the digital media landscape in Germany is still on the rise, although growth could tend to level off in the coming years. The digital share of sales was already 30.3 billion euros in 2023, with a growth rate of 10.3 percent. In contrast, non-digital segments continue to dominate the market, even as live music, cinema and trade fair sales are rebounding, especially following the repercussions of the COVID-19 pandemic.
Challenges and opportunities in the media industry
The challenges for media professionals are enormous. Loud Tech navigator The media industry is being fundamentally transformed by digitalization. Journalists must use increasingly effective digital tools and understand new communication channels. Adaptability to the digital world is crucial to remaining competitive. The decline in circulation of traditional print media, including big names like BILD Zeitung, also makes it clear that business models need to be reconsidered.
The forecasts are mixed: While digital segments act as growth drivers, PWC also expects that non-digital business models, such as television and print media, will continue to account for more than half of total sales in Germany in the next five years. During this transition phase, it will be essential for media companies to develop innovative digital products and services. Examples such as virtual and augmented reality, online advertising and Internet video show the potential for increasing sales in digital business areas.
In summary, one can say that DuMont is well positioned with its digitalization offensive and wants to master the challenges of the market. The combination of strategic direction, investments in new technologies and a clear focus on user needs could be the key to future success in a rapidly changing market.