Dumont exceeds expectations: Digital strategy drives sales to record height!

Dumont exceeds expectations: Digital strategy drives sales to record height!

DUMONT also successfully continues its digital growth strategy in 2024. The company generated sales of 451.2 million euros for the 2024 financial year, which is an increase compared to 447.6 million euros in the previous year. The growth of sales on a comparable basis is a solid 3.9 percent, while the operative EBITDA has improved to 83.6 million euros - an increase of 8.7 percent. This increases sales redevelopment to 19 percent, compared to 17 percent in the previous year. CEO Dr. Christoph Bauer emphasizes how important a clear strategy and committed employees are for the success of the company. The main areas of investment for 2024 are in the areas of regional media, business information and marketing technology. Above all, the expansion of innovative products and services is at the top of the agenda.

The importance of the digital trends cannot be assessed high enough. Dumont positions itself as a pioneer in the integration of AI technologies into its products and services. These must adapt to the changing user needs. Decreasing requirements and increasing digital subscribers illustrate the change that the industry experiences through digitization. So also reports Pwc the coming years could rather flatten. The digital share of sales was already 30.3 billion euros in 2023, with a growth rate of 10.3 percent. In contrast, non-digital segments continue to dominate the market, even though the sales in live music, cinema and trade fairs attract again, especially after the repercussions of the Covid 19 pandemic.

challenges and opportunities in the media industry

The challenges for media professionals are enormous. According to Technavigator , the media industry is fundamentally turned up by digitization. Journalists have to use increasingly effective digital tools and understand new communication channels. The adaptability to the digital world is crucial to remain competitive. The decline in the requirements of traditional print media, including large names such as the Bild Zeitung, also makes it clear that business models have to be covered.

The forecasts are mixed: While digital segments act as growth drivers, PWC also expects that non-digital business models, such as television and print media, will also make up more than half of total sales in Germany in the next five years. In this transition phase, it will be essential for media companies to develop innovative digital products and services. Examples such as virtual and augmented reality, online advertising and internet video show the potential for increasing sales in digital business areas.

summarized can be said that Dumont is well positioned with his digitization offensive and thus wants to master the challenges of the market. The combination of strategic orientation, investments in new technologies and a clear focus on the needs of users could be the key to future success in a rapidly changing market.