Touching success story: Cologne antiquarians becomes posthurous bookfluencer!

Touching success story: Cologne antiquarians becomes posthurous bookfluencer!

Köln-Sülz, Deutschland - in a small antiquarian bookshop in Cologne-Sülz, which is not exactly known for fame and success, a touching success story has developed. Klaus Willbrand, a passionate antiquarian and book lover, died at the age of 83. His life was characterized by books and authors, and even if the times for his business were not always easy, he found a remarkable turn last year. As the Süddeutsche Zeitung , arbitraries were to be found on Bookfluencer on Tikk.

The idea for his social media presence came when a former publishing nation, who was around 50 years younger, suggested to turn short videos about literature. This decision turned out to be the right one. His comments on renowned authors such as Virginia Woolf and Thomas Bernhard were very well received and gave him an enormous reach. A video with the question "Which book must have read a young person" achieved 750,000 views alone and made it known far beyond the borders of Cologne. The Deutschlandfunk Kultur emphasizes that arbitrariness may have previously thought of a closure of his antiquarian Success.

a posthumous memory trip

Although arbitrary life came to an abrupt end, his memories are not lost. Posthum will appear a book that records the essential experiences and insights of a man who knew how to share the love of literature with a broad audience. At a time when the market is shaped by the generation of the 16- to 29-year-olds, as the WDR Beat a bridge to a new readership.

social media have established themselves as true sources of inspiration for young readers. The Börsenverein des Deutschen Buchhandel found that the expenses of this age group have risen for books. This development can be seen, among other things, in the constant discussion about favorite books and reading tips on platforms such as Tiktok. Such trends not only have positive aspects, but also bring challenges. Publishers and authors are increasingly under pressure to adapt to the expectations of an audience influenced by social media.

arbitrary was a living example of how a passionate handling of literature can open up new perspectives even in difficult situations. His extraordinary career illustrates the potential of culture and community in the digital era. May his story inspire many, never lose sight of the value of the books and stories.